Average guy.
Above-average
boat parts.
I build boats, break boats and film all of it. Everything in this shop is stuff I actually run: jack plates, custom hatches, wheels and the parts that fail on a Saturday.
- Authorized Mercury dealer
- Fit help from a real human
- Ships to your door


the
video
Shop the video
Short clips, real installs. Tap a reel, grab the exact part.

Bob's Kick-Back Hydraulic Jack Platefrom $1,518.00

StarBoard Deck Hatch, Radius Corners$397.69

Custom Steering Wheel BuilderPick finish + wrap colors

SeaStar BayStar Hydraulic Steering Cylinder$637.99
Gear That
Gets Wet
Gear we actually wear on the water. In stock and ready to ship.
Parts from a working boat shop.
The same Mercury, Quicksilver and rigging parts we install building Core series skiffs. Picked by a builder, backed by people who actually turn wrenches.
What are you fitting up?
Every part on the boat, from the video
Watch us rig a Core series skiff start to finish, then grab the exact parts we used.
The right service part for your Mercury, the first time.
We're an authorized Mercury dealer. Tell us your engine and we'll help you find the impellers, anodes, filters, plugs and lubes that fit, or confirm it for you.
Henriksen Boat Designs shopWhat I put on my own boats
Short list, no filler. If it's here, we've installed it on a Core and it held up. — Matt
Average Boat Guy Merch
Tees, hoodies and hats from the shop that builds Core series skiffs.
Shop the apparel
Henriksen Boat Designs shop, NJBuilt by a boat builder, not a warehouse.
Average Boat Guy is run by Matt Henriksen and the crew at Henriksen Boat Designs, the New Jersey shop behind the Core series flat-bottom tunnel-hull skiffs.
We rig boats every week and we're an authorized Mercury Marine dealer, so every part here is something we'd put on our own boats. Questions about fit? You'll get an answer from someone who's actually installed it.

Just an average
boat guy.
I'm Matt. I build boats in South Jersey, rig them, run them hard and film what happens. New builds, boat ideas, mods and the occasional disaster. If it's in this shop, it's been on one of my boats.
"Short list, no filler. If it's here, I've installed it and it held up." — Matt